Privacy Policy

What This Policy Covers

Federal Realty Investment Trust (“Federal Realty”) respects the privacy of visitors to its website, operated under the URL: www.federalrealty.com. We have created this Privacy Policy to advise our visitors of the types of personal and technical information that is or may be collected when you visit our website, as well as the policies and practices that Federal Realty follows with respect to the use and dissemination of such information.

Be advised that this policy does not cover third-party sites, including any third-party sites that may, from time to time, be linked to the Federal Realty website or used to host specific pages on the Federal Realty website. We do not monitor or make any representation with respect to the practices of these third-party sites. If you have questions regarding the information gathering or dissemination activities of other sites, you should consult the privacy policies included on those sites.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the website. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy.  Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the website, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the website after the date such revised Privacy Policy is posted.

About The Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

Personal Data

Personally identifiable information, such as your name, email address, location, telephone number, and the reason for contacting us, that you voluntarily give to us when you choose to participate in various activities related to the website. You are under no obligation to provide us with personal information of any kind.

Derivative Data

Information our servers automatically collect when you access the website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the website.

Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the website from a mobile device.

Data from Surveys

Personal and other information you may provide when responding to surveys.

About The Way We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the website to:

  • Assist law enforcement and respond to subpoena.
  • Compile anonymous statistical data and analysis for use internally or with third parties.
  • Deliver targeted advertising, newsletters, and other information regarding the website to you.
  • Email you regarding your request.
  • Manage requests related to the website.
  • Increase the efficiency and operation of the website.
  • Monitor and analyze usage and trends to improve your experience with the website.
  • Notify you of updates to the website.
  • Perform other business activities as needed.
  • Troubleshoot website issues.
  • Send you a newsletter, including available leasing, news, EOD stock quote, press releases, and other business-related communications.
  • Solicit support for the website.
  • Comply in case of a corporate sale, merger, reorganization, dissolution or similar event.

About The Way In Which We Disclose Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, and marketing assistance.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity.  If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline honor commitments we made in this Privacy Policy.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

Our Tracking Technologies

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the website to help customize the website and improve your experience. When you access the website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the website. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

Internet-Based Advertising

Additionally, we may use third-party software to serve ads on the website, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics

We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the website through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the website, determine the popularity of certain content and better understand online activity. By accessing the website, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their Privacy Policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.

How We Secure Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Our Policy For Children

We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

How We Control “Do-Not-Track” (DNT) Features

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.  No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.  If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

Options Regarding Your Information

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

  • Noting your preferences at the time you register your account with the website. 
  • Logging into your account settings and updating your preferences.
  • Contacting us using the contact information provided below.

California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the website, you have the right to request removal of unwanted data that you publicly post on the website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California.  We will make sure the data is not publicly displayed on the website, but please be aware that the data may not be completely or comprehensively removed from our systems.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Federal Realty Investment Trust
1626 E Jefferson Street
Rockville MD 20852
301.998.8100
bpomar@federalrealty.com

Last Updated: June 5, 2020.