Portfolio Marketing Manager (Hybrid)

North Bethesda, MD

  • JOB ID 2021-1597
  • Marketing


We have an opening ideal for a candidate in a current Assistant Marketing Manager role, who is ready to grow into a Marketing Manager role. The Marketing Manager will partner in the growth and implementation of the strategic marketing plan for Federal Realty’s DC Metro portfolio. This position reports to the Director of Marketing and will support business development initiatives and manage programs and promotions to strengthen brand awareness, increase traffic, drive customer engagement, and support the unique events and activations as part of and a dynamic portfolio of assets.

The Marketing Manager will have the opportunity to engage many aspects of a dynamic commercial real estate firm, including retail, office and residential. There will be ample opportunities to learn, engage and hone a multi-pronged skill set, with both B2B and B2C audiences. The Marketing Manager will work on award-winning properties, including Pike & Rose and Congressional Plaza and Bethesda Row in Montgomery County, MD and Village at Shirlington in Arlington County, VA, among others and interface with both tenants and customers. The Marketing Manager will partner with popular locally owned shops and restaurants, including Indigo Octopus, ChiKo, Sunday Morning Bakehouse, The Village Marche and more. They will also work with renowned national brands, including REI, Anthropologie & Co., ULTA, UNIQLO, Jeni’s Ice Cream, gorijana and more.

Federal Realty Investment Trust is a proven leader in the ownership, operation, development and redevelopment of premium retail real estate in the country's best markets. We consider ourselves one of the most innovative and dynamic real estate companies one can work with. Interested candidates who research Federal learn about our high-quality community shopping center and mixed-use property portfolio. Federal’s well-respected real estate investment and management team delivers a significant combination of modest and large, value-add investments that can make working at Federal rewarding. While Federal is one of the largest publicly traded real estate investment trusts in the country, as measured by the value of our assets, we're functionally a small company by most standards and we operate that way. Team members with initiative and proven ability get involved in many facets of executing Federal’s business plan. We encourage you to look us up on LinkedIn and follow Federal Realty Investment Trust.


  • Manage aspects of the strategic road map, including key signature events and activations, budget management and campaigns.
  • Lead B2C planning and communications via a comprehensive editorial calendar, in partnership with the internal and external agency.
  • Lead unique and first to market on-site event and activation opportunities, including ideation, planning and execution, with team and agency support.
  • Strengthen B2B communication with merchants and outside partners via in-person, phone, mail, e-mail, etc., that develops and maintains a synergy of goals and expectations.
  • Collaborate with internal stakeholders to identify business development goals and opportunities and generate innovative ideas to engage key audiences.
  • Develop marketing collateral utilizing existing project and corporate branding to support strategic business goals.
  • Manage communication with internal graphic designer and agency partners to maintain workflow, timelines and standards.
  • Perform administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral distribution and customer engagement.
  • Track monthly marketing expenses and variances of the marketing budget.
  • Provide onsite leadership for special events.


  • Bachelor's degree in relevant field
  • 2-4 years marketing/business development experience
  • Ability to effectively interact with internal and external team members and contacts
  • A self-starter, who can handle multiple projects from conception to completion
  • A creative thinker, with strategic and analytical skills
  • Strong communication, organization, and multi-task management skills
  • Proficient in Google Docs, MailChimp and WordPress. Other: Adobe InDesign, Meltwater
  • Flexibility and ability to work nights and weekends is required when marketing events and/or meetings require preparation or attendance


Federal Realty Investment Trust is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.


Federal Realty Investment Trust does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Federal Realty Investment Trust and Federal Realty Investment Trust will not be obligated to pay a placement fee.


If you are unable to submit your application online, please call 301-998-8100.